A Visual Arts Proposal for

Cali Roots  

Monterey, California 


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Concetual Strategy and Curation


Creative documentation of Cali-Roots.  

The curation of a 5 year annual coffee  table book.  The creation of a strategic marketing plan to contribute to the curent marketing effort.



Engage the Cali Roots community to partipate in themed writing to accompany the book creation.



Documentation of internal and external moments as content creation and research for overall visual strategy plan.  Engage CaliRoots community in participation of personal photographic moments.

Art Book Creation and Production


My team would organize, create, curate, and produce an Art Book for Cali Roots to highlight the LOVE of this festival.  

 Marketing Culture Intergration


The process would allow a comprehensive visual strategy plan to engage your already amazing community in new and innovative ways, highlighting the love of this festival and the expansion of how to share Cali Roots love, through additional Cali Roots revenue streams.

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February 21, 2018

Reflecting on your creative contribution and connecting with your new root friends.

February 21, 2018

Engaging and Belonging in Community.  How Cali Roots Brings it all together.

February 21, 2018

Cali Roots love

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